At the Italian premiere of the sequel to “The Devil wears Prada”, Giampiero Giambona completed his look with a pair of GuidoMaggi elevator shoes. This story begins in New York and unfolds on the Milan red carpet, shaped by a passion for fashion, a keen attention to detail, and a vision of style that brings together contemporary elegance and handmade tradition.
It’s finally here, the moment fashion lovers have been waiting for: the release of the sequel to “The Devil wears Prada”. At the Italian premiere, Giampiero Giambona, event creator and devoted fan of the ultimate 2000s fashion cult, stepped onto the red carpet wearing an exclusive pair of GuidoMaggi elevator shoes.
But to fully understand that moment, it’s worth looking at what led up to it. That confident, elegant entrance, perfectly aligned with the refined aesthetic of our brand, is the result of a story shaped by passion, determination, and, above all, style. A story best told by the person who experienced it firsthand.
“Filming for the sequel began in New York in late July 2025. This is one of my all-time favorite films. And by pure coincidence, I happened to be there at the same time, hoping, even just by chance, to catch a glimpse of the cast or experience the set up close. But New York, as we know, doesn’t make things easy.
During that trip, I also had an appointment in SoHo, at 419 Broome Street, at the New York showroom of GuidoMaggi, a brand I’ve proudly been an ambassador for over the past nine years. For me, it’s a point of reference, a space where Italian design meets a clear vision of style: one that doesn’t need to be loud to be noticed.
Then I returned to Italy and heard the news: the cast would be moving to Milan. That was home. That was my chance.
I told myself: I have to make it happen. And I did.
On April 23rd, at the premiere, I knew that the right shoes to accompany me for that experience could only be a pair of GuidoMaggi.
Because there are moments when every detail matters, the cut of a jacket, the choice of accessories, the way you carry yourself on a red carpet. But above all, it’s the confidence that comes from feeling completely at ease.
GuidoMaggi shoes, handcrafted in Italy, are not simply elevator shoes: they represent understated elegance, conscious luxury, and meticulous attention to detail. It’s precisely this philosophy that makes them perfectly aligned with the sophisticated imagery surrounding an iconic film like “The Devil Wears Prada”.
It’s not just about fashion, it’s about attitude. About that quiet confidence that doesn’t need to be explained. About a way of being that, much like great fashion cinema teaches us, is built through deliberate, coherent choices, never by chance.”
All of this, on the red carpet, translated into a presence that was instantly recognizable, refined, and authentic: unmistakably GuidoMaggi.
Read also: GuidoMaggi opens in New York: the luxury of Italian elevator shoes in the heart of American fashion
The model Giampiero Giambona wore at the premiere
For an event such as the premiere of an iconic title like “The Devil wears Prada”, footwear could not be left to chance. The occasion called for a model capable of complementing a formal look with discretion, while also expressing a clear and refined vision of style.
Giampiero Giambona opted for a timeless classic reinterpreted with a contemporary edge: Positano, one of the most elegant lace-up styles by GuidoMaggi. A formal evening shoe designed for the most exclusive occasions, perfect when paired with tailored suits and tuxedos. It is no coincidence that this model is particularly appreciated by celebrities from Hollywood and Bollywood, contexts where elegance must be impeccable, yet never excessive.
What sets Positano apart is first and foremost its black patent leather upper, polished to catch the light without ever appearing overdone. An ideal choice for the red carpet, where every detail contributes to defining one’s presence. The interior is lined with soft leather, ensuring comfort even during long and dynamic events, where formal moments alternate with more informal ones.
From a construction standpoint, the craftsmanship is evident in every detail: the sole, upper, and insole are seamlessly joined and stitched, a feature that is not only aesthetic but also reflects a tradition rooted in precision and quality. The genuine leather insole and footbed provide a natural, breathable fit, while the leather heel with a rubber anti-slip insert ensures stability and confidence in every step.
Completing the design are waxed cotton laces, a subtle yet essential detail that enhances the shoe’s overall coherence and clean aesthetic.
A pair of Positano shoes is not simply elegant footwear, but the perfect balance between aesthetics, functionality, and innovation, hallmarks of the finest Made in Italy craftsmanship. Like every GuidoMaggi creation, they incorporate a patented, invisible height-increasing system, designed to add between 2.4 and 3.1 inches without altering the external silhouette of the shoe. A technical feature that remains completely hidden, yet makes a tangible difference in posture, presence, and confidence, all while ensuring a natural and comfortable fit.
It is precisely this effortless elegance that Giampiero Giambona brought to the red carpet, expressed through impeccable details, conscious choices, and a confident presence, perfectly aligned with the world of GuidoMaggi.
Read also: Pairings and shoes for the men’s black suit
The language of fashion that leaves a mark
The language of true, high-quality fashion has the ability to transcend time while remaining consistently relevant. This language has always defined the collections of GuidoMaggi and has made “The Devil wears Prada” a film that still feels current even 20 years after its release (one of the reasons why its sequel is so highly anticipated).
“We have always believed in a concept of luxury that doesn’t need to be loud to be recognized” says Emanuele Briganti. “Seeing our shoes on such an iconic red carpet, at an event that has shaped the imagination of contemporary fashion over the past two decades, is confirmation that true elegance stems from the balance between tradition, innovation, and personality.”
In short, the devil wears Prada, and GuidoMaggi too.
