A new address for luxury has just arrived. GuidoMaggi’s Italian style takes center stage in the Big Apple with the opening of the very first luxury elevator shoe showroom in SoHo. From the Italian workshop to the New York headquarters, this marks the crowning achievement of an ambitious expansion project. Here’s how we got here and what awaits you inside the spacious showroom in Manhattan’s trendiest district.
In the vibrant heart of SoHo, New York, GuidoMaggi officially opens its doors at 419 Broome Street, showcasing a carefully curated selection of handmade Italian footwear crafted with the finest materials and meticulous attention to detail.This is not just a boutique, it’s a true temple of luxury elevator shoes, where Italian craftsmanship meets the energy and cosmopolitan flair of America’s fashion capital.
Walking into the GuidoMaggi showroom means stepping into a universe of sartorial details, premium leathers, and exclusive designs created to enhance your height and presence with natural elegance. Every pair of shoes here is a masterpiece: handmade in Italy, with the same care that have always defined the brand.
New York marks a milestone in GuidoMaggi’s history: it is the only showroom in the city entirely dedicated to luxury elevator shoes, a place where innovation and tradition come together in a refined, contemporary setting. Guided by our Style Ambassadors, you’ll enjoy a fully personalized experience and discover the perfect fit in an intimate and sophisticated atmosphere.
How we got to New York
The story of GuidoMaggi is a journey that began in Salento and has now reached the heart of
SoHo, New York. It spans more than a century, filled with tradition, rebirths, and international success. It all started in 1919, when Guido Maggi, a master shoemaker from Ruffano (Lecce province), founded the company that bore his name. Handmade shoes of impeccable quality, which even back then were synonymous with style and elegance. When he passed away in 1945, the business came to a halt and remained silent for more than fifty years.
But great stories never truly end. In 2010, Emanuele Briganti, the founder’s great-grandson and the fourth generation of the family, decided to bring the dream back to life, together with his father Giuseppe. A revolutionary idea was born: to create luxury shoes with an invisible internal elevator, designed to discreetly increase height without sacrificing comfort, elegance or style. An intuition that rewrote the rules and made the brand a global benchmark in the luxury segment.
From the workshop in Casarano, at the heart of Salento’s shoemaking district, GuidoMaggi shoes have conquered more than 90 countries, growing at a double-digit pace with exports accounting for over 70% of revenues. After opening showrooms in Lecce, Milan, Malaga, and Tokyo, New York represents the ultimate milestone in this journey.
First announced by the CEO back in 2019, the SoHo showroom is not just a new location: it is the symbol of GuidoMaggi’s international expansion and proof that an idea born in Salento can indeed conquer the world.
SoHo: the perfect American home for GuidoMaggi
Opening a showroom in SoHo was no coincidence it was a statement of style. This Manhattan district is the beating heart of innovation, an urban laboratory where trends are born and shaped before they influence the rest of the world. Its streets lined with industrial lofts transformed into ateliers, cutting-edge boutiques, and contemporary art galleries embody the essence of uncompromising metropolitan elegance.
“SoHo is a place that breathes creativity and boldness, just like GuidoMaggi. – it’s what Emanuele Briganti says – Here, uniqueness is an absolute value: the same principle that guides us when we create made-to-measure elevator shoes, blending the luxury of handcrafted excellence with the invisible innovation of the internal elevator system. Entering this district means stepping into a world that celebrates individuality, personality, and authentic quality the very pillars that have defined our brand for over a century.”
GuidoMaggi perfectly fits into the ongoing dialogue between fashion, art, and lifestyle that animates the streets of SoHo, acting as the perfect intersection between Italian elegance and New York’s cosmopolitan energy. “For us, SoHo is more than just an address: it s an international stage where we can best showcase our style and welcome those who wish to experience exclusive, tailor-made luxury.”
The exclusive GuidoMaggi experience now in New York
At the New York showroom, you can experience firsthand all the flagship designs from the GuidoMaggi catalog, as well as preview the latest seasonal collection created to accompany you on every occasion and style, from the most elegant to the most casual.
Once you’ve selected your favorite model from hundreds of options, you can order a fully customized pair of shoes. We’ll take your exact measurements to create perfectly bespoke footwear, you’ll choose the elevator height from 2 up to over 6 inches, to achieve your desired stature, and then define every detail that reflects your personality, making your GuidoMaggi shoes truly one of a kind.
In other words, this space is not just a store, it is where tailoring shapes your style, with the quality and elegance that have always defined the most exclusive Italian elevator shoe brand.
Read also: No fast fashion: these are the only elevator shoes that truly last a lifetime
