Milan has been the stage for the 86th edition of the MICAM fair, held at the Fiera Milano Rho between September 16th and September 19th to exhibit some of the world’s best footwear. And Emanuele Briganti from GuidoMaggi was there to highlight the brand’s collections...
The 86th edition of MICAM launched at Milan’s Fiera Milano Rho on September 16th 2018. This international trade fair is a chance for those in the footwear industry to showcase their designs and collections to a global audience. With as many as 1,400 exhibitors, including up to 800 Italian exhibitors, it’s a chance for designers and shoe manufacturers to show their best collections and the quality craftsmanship that comes from footwear that has been made in Italy. With more than half of the annual attendance being from foreign markets, the MICAM fair is the ideal platform to display the best of Italian design to a truly global market. There are various sections within the exhibition, from kidswear and activewear to luxury and cosmopolitan, and some of the world’s best known brands are also in attendance, including Cerruti 1881, Fratelli Rossetti and Moreschi. The MICAM is also dedicated to highlighting Emerging Designers, giving a platform to showcase the up and coming talent in the footwear industry.
light of the event is the Broadway musical, Kinky Boots, that has been making its Milan debut at the MICAM fair before its main launch in the city this winter. The musical tells the story of a shoe manufacturer who reinvents his footwear to create a new collection to launch his business, with his dream of showcasing his designs at the footwear exhibition in Milan. Emanuele Briganti of GuidoMaggi has a similar story, with his reinvention of footwear for men to create an invisible heel without sacrificing comfort, luxury or style. The elevator shoes are able to increase height by up to 6 inches and are entirely handcrafted in Italy using the finest quality leathers and fabrics to create a luxury product.
The world knows about the significance of Italian craftsmanship and the history of shoemaking in the country and the MICAM is the perfect event at which to showcase this industry on a global scale. This twice annual trade fair is a chance for designers and manufacturers to show off their best collections to international buyers and industry professionals. And it’s a chance for everyone to see the quality and luxury from the brands that are made in Italy.